We help athletes build legacies.
Let us help you amplify your impact beyond the game.
We live at the intersection of sports and philanthropy.
Our services are designed & tailored for professional athletes and teams across all sports domains, who collectively share a common aspiration: leveraging their platform for positive change.
Want to learn more?
Proven Expertise
We have a track record of successful collaborations, fueled by a deep understanding of sports and philanthropy.
Tailored Solutions
Our approach is custom, ensuring charitable endeavors align seamlessly with passions and values.
We are your trusted team member, helping you maximize your time and platform for greatest impact.
Real Impact
Together, we will produce tangible results that make a difference in the community you seek to positively change.
The Firefly Team
CONNIE FALCONE • FOUNDER & CEO
With thirty years in both the for-profit and nonprofit sectors, Connie is a trailblazer in community upliftment and uniquely understands the intersection of business and philanthropy. Her transformative tenure leading Chicago Cubs Charities and Northwestern Memorial HealthCare's philanthropic foundation stands as a testament to her dedication. Armed with an MBA, JD, a Harvard fellowship, and a profound understanding of sports and nonprofits, Connie is paving the way for sports-led community transformation.
JEFF MAGEE • DIRECTOR
Jeff is a seasoned sports professional with expertise in the player relations and nonprofit arenas, boasting a wealth of experience managing various facets of the industry. His expertise encompasses player and family support, contract negotiations, event design, logistics, and fundraising. Jeff's devotion to creating positive change through sports sets him apart, making him a force for innovation in the world of sports philanthropy.